From the moment you step into our new flagship store, you are immersed into a Lucky Brand lifestyle that is defined by Americana heritage, moto and California-cool. With every turn, the customer is encouraged to look a little closer…
Unique pieces of artwork take on many forms throughout the space, like the glass antique garage door that serves as an “Entry Portal” or a massive decorative metal piece referred to as the “Cone of Silence” from Washington State. In the backdrop, a conveyor belt displaying well-worn pairs of jeans fits right in with the industrial presence of artist Vitaly Beskrowni’s deconstructed Fender guitars and motorcycle.
Hard-to-find vintage items are sprinkled throughout amongst exclusive Lucky pieces and collaborative Triumph tees, Pendleton blankets and home goods from local Los Angeles brand Mount Washington Pottery. Seeking some time to unwind? As you head to the back, a complementary espresso bar framed by a display of our iconic denim awaits you.
The most exciting element, hands down, goes to the introduction of CatLook, a unique fitting room feature that acts as a virtual shopping assistant. The pro: No more sneaking out to grab an associate for help. Select the size or style you need from the screen and it will be brought right to you. Open to styling suggestions? The moment you place your pieces on the hook, this feature starts pulling up items to pair with your selects.
Our spot at The Point offers the most genuine rendition of our brand. One visit and it’s no surprise why we’re privileged to call this new location home.